Portfolio

FORA — SEO Consultant

As part of a small but capable SEO & editorial team, I helped Fora increase its web presence and search rankings from virtually nothing to competing with long-established leaders in travel, like Expedia and Tripadvisor.

I’ve also written around 450 of the site’s long-form articles. (I can provide samples and references upon request.)

I still work with Fora on a project-by-project basis (and moonlight as a travel advisor!).

Aerial view of Central Park surrounded by the Manhattan skyline and the Hudson River in the distance. Fora Travel is based in Manhattan.

Photo by Jermaine Ee

The American Legion Dept. of California — Digital Editor

Since 2023, I’ve managed day-to-day operations and editorial flow for The California Legionnaire. This small, apolitical publication sponsored by The American Legion covers Veterans news and has a readership numbering in the tens of thousands.

Before I stepped into the junior editor role, I was a beat reporter covering California and national Veterans legislation (like the 2022 PACT Act) and related topics. We maintain a strict, non-partisan position.

California state flag flying over a palm tree on a sunny day. 

Photo by Humberto Portillo

FlooringStores — SEO Copywriter

FlooringStores.com, a property of Broadlume, was my first wide-reaching client. Here, I researched and wrote around 100 SEO-focused articles on flooring topics. Think hardwood vs. laminate, how to install LVP, etc.

My contract ended in 2023, but many of these articles still rank high in SERPs.


Note: per SEO best practices, many / all of these articles have been updated since my departure. The content I’ve written for Fora is a better reflection of my ability.

More to come

I’ve worked with dozens of companies both in California and abroad. But frankly, I haven’t had the time to expand this portfolio. If you’d like a comprehensive overview of my career experience, reach out and I can provide a resume.

Other businesses I’ve worked with recently: